JADPRO Live

JADPRO Live is an in-person educational event for advanced practitioners in oncology. Starting in 2012, I have been responsible for developing unique branding to align with the particular theme or location of the conference. As the Creative Director, I led the branding research and collaborated closely with my design team, editorial staff, and other stakeholders to shape the specific theme and tagline. I supervised the development of all JADPRO Live branded materials, including websites, emails, print collateral, and signage. Additionally, I played a vital role in monitoring qualitative and quantitative data to ensure our business and user needs were met.