OncGenius is a news and quizzing platform for oncology professionals. As Creative Director, I developed the brand identity, designed the logo, and wrote marketing copy in collaboration with the editorial team to blend playfulness with professional credibility.
I also conducted competitor research, designed and tested prototypes, led front-end development, and coordinated with back-end developers. For launch, I helped create a go-to-market plan, including a live event at a major oncology conference and targeted marketing collateral.
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