Go Burger

Go Burger is a local restaurant and small fast food chain. My role involved developing a refreshed brand identity. The previous logo featured a simplistic burger with wheels, which needed modernization to move away from the sole focus on burgers. I crafted a new tagline and copy, "Burgers, fries, and more!" to convey this. Additionally, I worked on creating a new mission and vision statement, along with formalized branding guidelines. These guidelines encompassed specific color schemes, typography, imagery, and brand personality to ensure a cohesive and impactful brand presence.