ADA News is a publication owned by the American Dental Association with thousands of daily dental readers. ADA worked with my company to redesign their current site. The objective was to develop a website that followed their brand, accommodated digital advertisements, and better met the requirements of a publication architecture.
As the Creative Director, I conducted competitor research, developed wireframes and prototypes, executed the design, and conducted user testing. I also served as the primary front-end developer and worked closely with the back-end development team to ensure proper functionality.
Check out the live site.
